Must My Aspiring Content Creator Pal Cease Using Me for Content?

The Prosecution: Beth

At times I'm recorded while having a meal. It's jarring to spot myself on her social media – it’s like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but Marielle is aspiring to become one. She creates vlogs about living in our city, her daily routine, and her work as a stylist. The material is quality, I’ll give her that, but I don’t want to be involved. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed later, and it comes like a surprise: I’ll have no makeup on, an awkward face or be captured while eating. It’s uncomfortable.

She also anticipates that I will to record her at inopportune moments. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has turned into me being her unpaid videographer. She could easily employ someone if she wanted high-quality content. Upon mentioning my discomfort about the situation, she dismissed it. I've been invited to several industry functions, which was nice, but that doesn't compensate for all the time and effort I invest assisting her make content.

I appreciate that Marielle has helped me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she’s fake or dishonest, but at times I feel that if recording starts, we will begin acting in a way that makes us look good for her vlog.

She will say, “Alright, smile for the camera!” and record me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I love spending time with her, but I also want to enjoy it without being filmed, edited, or posted for an audience. I am not a prop for her online persona.

The Defence: Marielle

I want Beth to see that the creations we produce together can get us a foot in the door.

I am passionate about creating videos. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online allows me to express myself and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to make money from your interests. I look up to people on TikTok who pull off that style of casual, DIY content creation.

Creating content is my interpretation of engaging with life: observing the details, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uneasy. Bringing her to industry events was my method of offering access, providing her a chance to experience exclusive moments that could benefit her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she refused to assist me, but I want her to see what the work we create together can achieve: an opening. I know not everyone enjoys being filmed, but sometimes unplanned moments is what makes content genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don't demand anyone to be my private filmmaker, but friends support one another in minor capacities. My assumption was filming a clip here or there would be enjoyable for Beth. Creativity thrives in partnership, and having my friend around makes projects energetic and pleasurable. I never force her to participate in anything, and I would never intentionally humiliate her. But filming together sometimes is part of how I record our time together.

I value our friendship deeply and want to avoid content creation to drive a wedge between us. I’m willing to find middle ground: like requesting permission before recording, and steering clear of angles that might make her uncomfortable.

This isn’t about power, it’s about sharing my world while still considering hers. Clearly content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her passion, but I don’t make friends come to my workplace. Perhaps she can find like-minded creators to create content with. Given the dark, looming future of technology, human connections are the only thing we have – cherish them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to respect her friend's privacy.
Another reader, 26

She may enjoy producing videos and displaying her life online, but it isn't for everybody. It’s nice she has helped Beth’s career, but she needs to hear what her friend desires.
Emma, 27

It seems like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Create some real memories, where genuine feelings are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Both seem unsure as to what’s reasonable. The solution lies not in trying to change one another, but in each setting clear limits around what is comfortable to them and determining if there is an acceptable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their bond?

Debra Henderson
Debra Henderson

A professional gambler and strategy analyst with over a decade of experience in casino games and betting systems.